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	<title>Web del Profesor Ronald Márquez &#187; Creatividad</title>
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	<description>Creatividad e innovación en Ingeniería Química: Química Industrial, Química de Materiales y Fisicoquímica... Universidad de los Andes, Venezuela</description>
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		<title>Say Goodbye to Your Mind</title>
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		<pubDate>Fri, 02 Oct 2015 14:38:35 +0000</pubDate>
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				<category><![CDATA[Creatividad]]></category>
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		<description><![CDATA[The Evolutionary Argument Against Reality The cognitive scientist Donald Hoffman uses evolutionary game theory to show that our perceptions of an independent reality must be illusions. By Amanda Gefter April 21,...]]></description>
			<content:encoded><![CDATA[<h1>The Evolutionary Argument Against Reality</h1>
<div>
<p>The cognitive scientist Donald Hoffman uses evolutionary game theory to show that our perceptions of an independent reality must be illusions.</p>
<p>By <a href="https://www.quantamagazine.org/authors/amanda-gefter/">Amanda Gefter</a></p>
<p>April 21, 2016 <a href="https://www.quantamagazine.org/20160421-the-evolutionary-argument-against-reality/">https://www.quantamagazine.org/20160421-the-evolutionary-argument-against-reality/</a></p>
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<p>As we go about our daily lives, we tend to assume that our perceptions — sights, sounds, textures, tastes — are an accurate portrayal of the real world. Sure, when we stop and think about it — or when we find ourselves fooled by a perceptual illusion — we realize with a jolt that what we perceive is never the world directly, but rather our brain’s best guess at what that world is like, a kind of internal simulation of an external reality. Still, we bank on the fact that our simulation is a reasonably decent one. If it wasn’t, wouldn’t evolution have weeded us out by now? The true reality might be forever beyond our reach, but surely our senses give us at least an inkling of what it’s really like.</p>
<p>Not so, says <a href="http://www.cogsci.uci.edu/~ddhoff/">Donald D. Hoffman</a>, a professor of cognitive science at the University of California, Irvine. Hoffman has spent the past three decades studying perception, artificial intelligence, evolutionary game theory and the brain, and his conclusion is a dramatic one: The world presented to us by our perceptions is <a href="http://cogsci.uci.edu/~ddhoff/PerceptualEvolution.pdf">nothing like reality</a>. What’s more, he says, we have evolution itself to thank for this magnificent illusion, as it maximizes evolutionary fitness by driving truth to extinction.<a href="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/112.jpg"></a></p>
<p>Getting at questions about the nature of reality, and disentangling the observer from the observed, is an endeavor that straddles the boundaries of neuroscience and fundamental physics. On one side you’ll find researchers scratching their chins raw trying to understand how a three-pound lump of gray matter obeying nothing more than the ordinary laws of physics can give rise to first-person conscious experience. This is the aptly named “hard problem.”</p>
<p>On the other side are quantum physicists, marveling at the strange fact that quantum systems don’t seem to be definite objects localized in space until we come along to observe them — whether we are conscious humans or inanimate measuring devices. Experiment after experiment has shown — defying common sense — that if we assume that the particles that make up ordinary objects have an objective, observer-independent existence, we get the wrong answers. The central lesson of quantum physics is clear: There are no public objects sitting out there in some preexisting space. As the physicist John Wheeler put it, “Useful as it is under ordinary circumstances to say that the world exists ‘out there’ independent of us, that view can no longer be upheld.”</p>
<p>So while neuroscientists struggle to understand how there can be such a thing as a first-person reality, quantum physicists have to grapple with the mystery of <a href="https://www.quantamagazine.org/20150604-quantum-bayesianism-qbism/">how there can be anything <em>but</em> a first-person reality</a>. In short, all roads lead back to the observer. And that’s where you can find Hoffman — straddling the boundaries, attempting a mathematical model of the observer, trying to get at the reality behind the illusion. <em>Quanta Magazine</em> caught up with him to find out more. An edited and condensed version of the conversation follows.</p>
<p><strong><em>QUANTA MAGAZINE: People often use Darwinian evolution as an argument that our perceptions accurately reflect reality. They say, “Obviously we must be latching onto reality in some way because otherwise we would have been wiped out a long time ago. If I think I’m seeing a palm tree but it’s really a tiger, I’m in trouble.”</em></strong></p>
<blockquote><p>“Evolution has shaped us with perceptions that allow us to survive. But part of that involves hiding from us the stuff we don’t need to know. And that’s pretty much all of reality, whatever reality might be.”</p></blockquote>
<p>DONALD HOFFMAN: Right. The classic argument is that those of our ancestors who saw more accurately had a competitive advantage over those who saw less accurately and thus were more likely to pass on their genes that coded for those more accurate perceptions, so after thousands of generations we can be quite confident that we’re the offspring of those who saw accurately, and so we see accurately. That sounds very plausible. But I think it is utterly false. It misunderstands the fundamental fact about evolution, which is that it’s about fitness functions — mathematical functions that describe how well a given strategy achieves the goals of survival and reproduction. The mathematical physicist Chetan Prakash proved a theorem that I devised that says: According to evolution by natural selection, an organism that sees reality as it is will never be more fit than an organism of equal complexity that sees none of reality but is just tuned to fitness. Never.</p>
<p><strong><em>You’ve done computer simulations to show this. Can you give an example?</em></strong></p>
<p>Suppose in reality there’s a resource, like water, and you can quantify how much of it there is in an objective order — very little water, medium amount of water, a lot of water. Now suppose your fitness function is linear, so a little water gives you a little fitness, medium water gives you medium fitness, and lots of water gives you lots of fitness — in that case, the organism that sees the truth about the water in the world can win, but only because the fitness function happens to align with the true structure in reality. Generically, in the real world, that will never be the case. Something much more natural is a bell curve  — say, too little water you die of thirst, but too much water you drown, and only somewhere in between is good for survival. Now the fitness function doesn’t match the structure in the real world. And that’s enough to send truth to extinction. For example, an organism tuned to fitness might see small and large quantities of some resource as, say, red, to indicate low fitness, whereas they might see intermediate quantities as green, to indicate high fitness. Its perceptions will be tuned to fitness, but not to truth. It won’t see any distinction between small and large — it only sees red — even though such a distinction exists in reality.</p>
<p><strong><em>But how can seeing a false reality be beneficial to an organism’s survival?</em></strong></p>
<p>There’s a metaphor that’s only been available to us in the past 30 or 40 years, and that’s the desktop interface. Suppose there’s a blue rectangular icon on the lower right corner of your computer’s desktop — does that mean that the file itself is blue and rectangular and lives in the lower right corner of your computer? Of course not. But those are the only things that can be asserted about anything on the desktop — it has color, position and shape. Those are the only categories available to you, and yet none of them are true about the file itself or anything in the computer. They couldn’t possibly be true. That’s an interesting thing. You could not form a true description of the innards of the computer if your entire view of reality was confined to the desktop. And yet the desktop is useful. That blue rectangular icon guides my behavior, and it hides a complex reality that I don’t need to know. That’s the key idea. Evolution has shaped us with perceptions that allow us to survive. They guide adaptive behaviors. But part of that involves hiding from us the stuff we don’t need to know. And that’s pretty much all of reality, whatever reality might be. If you had to spend all that time figuring it out, the tiger would eat you.</p>
<p><strong><em>So everything we see is one big illusion?</em></strong></p>
<p>We’ve been shaped to have perceptions that keep us alive, so we have to take them seriously. If I see something that I think of as a snake, I don’t pick it up. If I see a train, I don’t step in front of it. I’ve evolved these symbols to keep me alive, so I have to take them seriously. But it’s a logical flaw to think that if we have to take it seriously, we also have to take it literally.</p>
<p><strong><em>If snakes aren’t snakes and trains aren’t trains, what are they?</em></strong></p>
<p>Snakes and trains, like the particles of physics, have no objective, observer-independent features. The snake I see is a description created by my sensory system to inform me of the fitness consequences of my actions. Evolution shapes acceptable solutions, not optimal ones. A snake is an acceptable solution to the problem of telling me how to act in a situation. My snakes and trains are my mental representations; your snakes and trains are your mental representations.</p>
<p><strong><em>How did you first become interested in these ideas?</em></strong></p>
<p>As a teenager, I was very interested in the question “Are we machines?” My reading of the science suggested that we are. But my dad was a minister, and at church they were saying we’re not. So I decided I needed to figure it out for myself. It’s sort of an important personal question — if I’m a machine, I would like to find that out! And if I’m not, I’d like to know, what is that special magic beyond the machine? So eventually in the 1980s I went to the artificial intelligence lab at MIT and worked on machine perception. The field of vision research was enjoying a newfound success in developing mathematical models for specific visual abilities. I noticed that they seemed to share a common mathematical structure, so I thought it might be possible to write down a formal structure for observation that encompassed all of them, perhaps all possible modes of observation. I was inspired in part by Alan Turing. When he invented the Turing machine, he was trying to come up with a notion of computation, and instead of putting bells and whistles on it, he said, Let’s get the simplest, most pared down mathematical description that could possibly work. And that simple formalism is the foundation for the science of computation. So I wondered, could I provide a similarly simple formal foundation for the science of observation?</p>
<p><strong><em>A mathematical model of consciousness.</em></strong></p>
<p>That’s right. My intuition was, there are conscious experiences. I have pains, tastes, smells, all my sensory experiences, moods, emotions and so forth. So I’m just going to say: One part of this consciousness structure is a set of all possible experiences. When I’m having an experience, based on that experience I may want to change what I’m doing. So I need to have a collection of possible actions I can take and a decision strategy that, given my experiences, allows me to change how I’m acting. That’s the basic idea of the whole thing. I have a space <em>X</em> of experiences, a space <em>G</em>of actions, and an algorithm <em>D</em> that lets me choose a new action given my experiences. Then I posited a <em>W</em> for a world, which is also a probability space. Somehow the world affects my perceptions, so there’s a perception map <em>P </em>from the world to my experiences, and when I act, I change the world, so there’s a map <em>A</em>from the space of actions to the world. That’s the entire structure. Six elements. The claim is: This is the structure of consciousness. I put that out there so people have something to shoot at.</p>
<p><strong><em>But if there’s a </em></strong><strong>W<em>, are you saying there is an external world?</em></strong></p>
<p>Here’s the striking thing about that. I can pull the <em>W</em> out of the model and stick a conscious agent in its place and get a circuit of conscious agents. In fact, you can have whole networks of arbitrary complexity. And that’s the world.</p>
<div>
<div>
<p><em><a href="http://www.davidmcnew.com/">David McNew</a> for Quanta Magazine</em></p>
<p><strong>Video:</strong> Donald Hoffman explains how our perceptions have evolved to become like a computer interface.</p>
</div>
</div>
<p><strong><em>The world is just other conscious agents?</em></strong></p>
<p>I call it conscious realism: Objective reality is just conscious agents, just points of view. Interestingly, I can take two conscious agents and have them interact, and the mathematical structure of that interaction also satisfies the definition of a conscious agent. This mathematics is telling me something. I can take two minds, and they can generate a new, unified single mind. Here’s a concrete example. We have two hemispheres in our brain. But when you do a split-brain operation, a complete transection of the corpus callosum, you get clear evidence of two separate consciousnesses. Before that slicing happened, it seemed there was a single unified consciousness. So it’s not implausible that there is a single conscious agent. And yet it’s also the case that there are two conscious agents there, and you can see that when they’re split. I didn’t expect that, the mathematics forced me to recognize this. It suggests that I can take separate observers, put them together and create new observers, and keep doing this ad infinitum. It’s conscious agents all the way down.</p>
<p><strong><em>If it’s conscious agents all the way down, all first-person points of view, what happens to science? Science has always been a third-person description of the world.</em></strong></p>
<p>The idea that what we’re doing is measuring publicly accessible objects, the idea that objectivity results from the fact that you and I can measure the same object in the exact same situation and get the same results — it’s very clear from quantum mechanics that that idea has to go. Physics tells us that there are no public physical objects. So what’s going on? Here’s how I think about it. I can talk to you about my headache and believe that I am communicating effectively with you, because you’ve had your own headaches. The same thing is true as apples and the moon and the sun and the universe. Just like you have your own headache, you have your own moon. But I assume it’s relevantly similar to mine. That’s an assumption that could be false, but that’s the source of my communication, and that’s the best we can do in terms of public physical objects and objective science.</p>
<p><strong><em>It doesn’t seem like many people in neuroscience or philosophy of mind are thinking about fundamental physics. Do you think that’s been a stumbling block for those trying to understand consciousness?</em></strong></p>
<p>I think it has been. Not only are they ignoring the progress in fundamental physics, they are often explicit about it. They’ll say openly that quantum physics is not relevant to the aspects of brain function that are causally involved in consciousness. They are certain that it’s got to be classical properties of neural activity, which exist independent of any observers — spiking rates, connection strengths at synapses, perhaps dynamical properties as well. These are all very classical notions under Newtonian physics, where time is absolute and objects exist absolutely. And then [neuroscientists] are mystified as to why they don’t make progress. They don’t avail themselves of the incredible insights and breakthroughs that physics has made. Those insights are out there for us to use, and yet my field says, “We’ll stick with Newton, thank you. We’ll stay 300 years behind in our physics.”</p>
<p><strong><em>I suspect they’re reacting to things like </em></strong><a href="http://www.quantumconsciousness.org/"><strong><em>Roger Penrose and Stuart Hameroff’s model</em></strong></a><strong><em>, where you still have a physical brain, it’s still sitting in space, but supposedly it’s performing some quantum feat. In contrast, you’re saying, “Look, quantum mechanics is telling us that we have to question the very notions of ‘physical things’ sitting in ‘space.’”</em></strong></p>
<p>I think that’s absolutely true. The neuroscientists are saying, “We don’t need to invoke those kind of quantum processes, we don’t need quantum wave functions collapsing inside neurons, we can just use classical physics to describe processes in the brain.” I’m emphasizing the larger lesson of quantum mechanics: Neurons, brains, space … these are just symbols we use, they’re not real. It’s not that there’s a classical brain that does some quantum magic. It’s that there’s no brain! Quantum mechanics says that classical objects — including brains — don’t exist. So this is a far more radical claim about the nature of reality and does not involve the brain pulling off some tricky quantum computation. So even Penrose hasn’t taken it far enough. But most of us, you know, we’re born realists. We’re born physicalists. This is a really, really hard one to let go of.</p>
<p><strong><em>To return to the question you started with as a teenager, are we machines?</em></strong></p>
<p>The formal theory of conscious agents I’ve been developing is computationally universal — in that sense, it’s a machine theory. And it’s because the theory is computationally universal that I can get all of cognitive science and neural networks back out of it. Nevertheless, for now I don’t think we are machines — in part because I distinguish between the mathematical representation and the thing being represented. As a conscious realist, I am postulating conscious experiences as ontological primitives, the most basic ingredients of the world. I’m claiming that experiences are the real coin of the realm. The experiences of everyday life — my real feeling of a headache, my real taste of chocolate — that really is the ultimate nature of</p>
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		<title>El árbol de lilas por María Teresa Andruetto</title>
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		<pubDate>Mon, 13 Jul 2015 03:16:45 +0000</pubDate>
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		<description><![CDATA[UNO Él se sentó a esperar bajo la sombra de un árbol florecido de lilas. Pasó un señor rico y le preguntó: ¿Qué hace sentado bajo este árbol, en vez...]]></description>
			<content:encoded><![CDATA[<h1><strong>UNO</strong></h1>
<p>Él se sentó a esperar bajo la sombra de un árbol  florecido de lilas.</p>
<p><img src="http://www.imaginaria.com.ar/11/1/lilas1.jpg" alt="Ilustración de Liliana Menéndez" width="300" height="343" /></p>
<p>Pasó un señor rico y le preguntó: ¿Qué hace sentado  bajo este árbol, en vez de trabajar y hacer dinero?</p>
<p>Y el hombre le contestó:<br />
Espero.</p>
<p><img src="http://www.imaginaria.com.ar/11/1/lilas2.jpg" alt="Ilustración de Liliana Menéndez" width="300" height="296" /></p>
<p>Pasó una mujer hermosa y le preguntó: ¿Qué hace  sentado bajo este árbol, en vez de conquistarme?</p>
<p>Y el hombre le contestó:<br />
Espero.</p>
<p><img src="http://www.imaginaria.com.ar/11/1/lilas3.jpg" alt="Ilustración de Liliana Menéndez" width="300" height="302" /><br />
<img src="http://www.imaginaria.com.ar/11/1/lilas4.jpg" alt="Ilustración de Liliana Menéndez" width="140" height="365" align="right" /></p>
<p>Pasó un niño y le preguntó: ¿Qué hace Usted,  señor, sentado bajo este árbol, en vez de jugar?</p>
<p>Y el hombre le contestó:<br />
Espero.</p>
<p>Pasó la madre y le preguntó: ¿Qué hace este hijo  mío, sentado bajo un árbol, en vez de ser feliz?</p>
<p>Y el hombre le contestó:<br />
Espero.</p>
<h1><strong>DOS</strong></h1>
<p>Ella salió de su casa.</p>
<p>Cruzó la calle, atravesó la plaza y pasó junto  al árbol florecido de lilas.</p>
<p>Miró rápidamente al hombre.</p>
<p>Al árbol.</p>
<p>Pero no se detuvo.</p>
<p>Había salido a buscar, y tenía prisa.</p>
<p>El la vio pasar,<br />
alejarse,<br />
volverse pequeña,<br />
desaparecer.<br />
Y se quedó mirando el suelo nevado de lilas.</p>
<p>Ella fue por el mundo a buscar.<br />
Por el mundo entero.</p>
<p><img src="http://www.imaginaria.com.ar/11/1/lilas5.jpg" alt="Ilustración de Liliana Menéndez" width="450" height="226" /></p>
<p>En el Este había un hombre con las manos de seda.<br />
Ella preguntó:</p>
<p>¿Sos el que busco?<br />
Lo siento, pero no,</p>
<p>dijo el hombre con las manos de seda.<br />
Y se marchó.</p>
<p>En el Norte había un hombre con los ojos de agua.<br />
Ella preguntó:</p>
<p>¿Sos el que busco?<br />
No lo creo, me voy,</p>
<p>dijo el hombre con los ojos de agua.<br />
Y se marchó.</p>
<p>En el Oeste había un hombre con los pies de alas.<br />
Ella preguntó:</p>
<p>¿Sos el que busco?<br />
Te esperaba hace tiempo, ahora no,</p>
<p>dijo el hombre con los pies de alas.<br />
Y se marchó.</p>
<p>En el Sur había un hombre con la voz quebrada.<br />
Ella preguntó:</p>
<p>¿Sos el que busco?<br />
No, no soy yo,</p>
<p>dijo el hombre con la voz quebrada.<br />
Y se marchó.</p>
<h1><strong>TRES</strong></h1>
<p>Ella siguió por el mundo buscando, por el mundo  entero.<br />
Una tarde, subiendo una cuesta, encontró a una gitana.<br />
La gitana la miró y le dijo:</p>
<p>El que buscas espera, bajo un árbol, en una plaza.</p>
<p>Ella recordó al hombre con los ojos de agua,  al que tenía las manos de seda, al de los pies de alas y al que tenía la voz quebrada.<br />
Y después se acordó de una plaza, de un árbol que tenía  flores lilas, y del hombre que estaba sentado a su sombra.</p>
<p><img src="http://www.imaginaria.com.ar/11/1/lilas6.jpg" alt="Ilustración de Liliana Menéndez" width="400" height="364" /></p>
<p>Entonces se volvió sobre sus pasos, bajó la cuesta,  y atravesó el mundo. El mundo entero.<br />
Llegó a su pueblo, cruzó la plaza, caminó hasta  el árbol y le preguntó al hombre que estaba sentado a su sombra:</p>
<p>¿Qué hacés aquí, sentado bajo este árbol?</p>
<p><img src="http://www.imaginaria.com.ar/11/1/lilas7.jpg" alt="Ilustración de Liliana Menéndez" width="400" height="402" /></p>
<p>Y el hombre dijo con la voz quebrada:</p>
<p>Te espero.</p>
<p>Después él levantó la cabeza y ella vio que tenía  los ojos de agua,<br />
la acarició y ella supo que tenía las manos de seda,<br />
la llevó a volar y ella supo que tenía también los pies de  alas.</p>
<p><a name="menendez"></a></p>
<hr /><strong>Liliana Beatriz Menéndez</strong> es artista plástica e ilustradora de libros  para niños. También escribe y publica artículos y pequeños ensayos acerca del  tema de la ilustración en los libros para niños, lectura de imágenes y análisis  de obras de autores-ilustradores. Es miembro del Foro de ilustradores. Ilustró  más de 60 libros para niños y sus ilustraciones más conocidas son las que realizó  para los libros de Graciela Montes en las colecciones de Mitología Griega y los  Cuentos de las Mil y una Noches. Actualmente vive y trabaja en Córdoba, su lugar  de nacimiento. Su página web es: <a href="http://www.lilianamenendez.com.ar">www.lilianamenendez.com.ar</a> y sus correos son: <a href="mailto:lilianamenendez@hotmail.com">lilianamenendez@hotmail.com</a> y <a href="mailto:liliana@lilianamenendez.com.ar">liliana@lilianamenendez.com.ar</a></p>
<p>Fuente:http://www.imaginaria.com.ar/11/1/andruetto3.htm</p>
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		<title>Fisicoquímica para IQ: retando lo que asumimos</title>
		<link>https://webdelprofesor.ula.ve/ingenieria/marquezronald/?p=7371</link>
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		<pubDate>Fri, 23 May 2014 03:00:37 +0000</pubDate>
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		<description><![CDATA[Retando lo que asumimos Videos Enmarcando y reenmarcando problemas (subtítulos en inglés) (~3 minutes) Retando lo que asumimos (subtítulos en inglés) (~3 minutes) Conceptos Claves Enmarcando y reenmarcando problemas Herramientas...]]></description>
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<h2><a id="video-link-405" tabindex="0" href="https://novoed.com/creativity-music/video_list_lecture_components/4761/lecture_videos/2586"> </a><a href="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/3.png"><img title="3" src="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/3.png" alt="" width="96" height="55" /></a><a href="https://www.youtube.com/watch?v=vPIFE_fcKb4" target="_blank"> Enmarcando y reenmarcando problemas</a> (subtítulos en inglés)</h2>
<p>(~3 minutes)</p>
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</li>
<li>
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<h2><a id="video-link-107" tabindex="0" href="https://novoed.com/creativity-music/video_list_lecture_components/4761/lecture_videos/2587"> </a><a href="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/4.png"><img title="4" src="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/4.png" alt="" width="99" height="53" /></a> <a href="https://www.youtube.com/watch?v=LlkJnLNeEMU" target="_blank">Retando lo que asumimos</a> (subtítulos en inglés)</h2>
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</ul>
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<p>(~3 minutes)</p>
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<h2>Conceptos Claves</h2>
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<h3><strong>Enmarcando y reenmarcando problemas<br />
</strong></h3>
<h3><strong>Herramientas para cambiar los puntos de vista<br />
</strong></h3>
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<h3><strong>Ir más allá de la primera respuesta<br />
</strong></h3>
<h3><strong>Lineamientos para realizar tormentas de ideas</strong><strong> </strong></h3>
<h3><strong>Tarea</strong></h3>
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<h2>Lectura</h2>
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<p>Esta tarea se enfoca en ir más allá de las primeras respuestas y llegar a las que realmente son ideas innovadoras. Una de las mejores formas de hacerlo es con una tormenta de ideas efectiva. A continuación se encuentra un segmento del libro <em><a href="http://www.amazon.com/inGenius-A-Crash-Course-Creativity/dp/0062020706" target="_blank">inGenius</a> </em>con un conjunto de lineamientos para realizar tormentas de ideas. Por favor lee cuidadosamente antes de realizar la tarea.<em><br />
</em></p>
<p><strong><em>What does the room look like in advance?</em></strong></p>
<p>Brainstorming is much like a dance, and similar to dancing you need   the proper space to encourage a fluid brainstorming process. First,   there has to be room for people to move around. in addition, just like   dancing, brainstorming needs to be done standing up. This point is not   trivial. By standing up instead of sitting, the group is much more   energetic and engaged. Standing also allows for quick changes in the   flow of people and ideas.</p>
<p>You also need space to capture all the ideas along the way. Keep in   mind that the larger the space for ideas, the more ideas you will get.   In fact, when you run out of space, you often run out of ideas.</p>
<p><strong><em>Who should participate?</em></strong></p>
<p>Choosing brainstorming participants is critically important. it is   not good enough to randomly scoop up a few people and bring them in to   brainstorm. You need to be very thoughtful about who is in the room. The   people invited to a brainstorming session should have different points   of view and expertise on the topic. Keep in mind that this is not the   same group of people who will make the final decisions at the end of  the  brainstorming session. If you are going to design a new car, for   example, you need to include people with different perspectives and   knowledge about cars. These might include the engineers who will build   it, the customers who will buy it, the salespeople who will sell it, the   mechanics who will repair it, the valets who will park it, and so on.   These folks don’t get to make the final decision about the car design,   but their points of view and ideas are incredibly valuable.</p>
<p><strong><em>What is the brainstorming topic?</em></strong></p>
<p>The framing of the topic is a critical decision. If you make the   question too broad—“how can we solve world hunger?”— then it’s hard to   know where to start. If you make the topic too narrow—“What should we   have for breakfast?”—then it is too limited. Finding the right balance   is important. Recall the earlier session on framing problems. The   question you ask is the frame into which the solutions will fall. So   make sure that the frame is appropriate, leaving lots of room for the   group’s imagination to roam. A provocative or surprising question is   usually the most generative. For example, instead of asking, “What kind   of party should we have for Mike’s birthday?” you can ask, “What is the   most fanciful birthday experience we could create for Mike?” A small   change in the way you ask the question dramatically changes the tone and   scope of the answers.</p>
<p><strong><em>What else should be in the room?</em></strong></p>
<p>It is helpful to fill the room with things that will stimulate the   discussion. For example, if you are brainstorming about the design for a   new pen, then you should have lots of different writing instruments,  as  well as interesting gadgets and toys to spark your imagination. You   need to have paper and markers for everyone. It is also incredibly   helpful to have other simple prototyping materials, because you will   want to mock up a quick example. These include tape, scissors,   cardboard, rubber bands, and so forth. Many people “build to think.” The   act of creating a quick example with simple materials actually helps   the thinking process. And a three-dimensional prototype often   communicates much more than words or a two-dimensional drawing.</p>
<p><strong><em>What are the rules of brainstorming?</em></strong></p>
<p>Real rules exist for effective brainstorming—the most important of   which is that there are no bad ideas. This means that the participants   aren’t allowed to criticize ideas. In fact, no matter how strange the   idea, your job is to build on it. The key is to embrace all ideas that   are generated and to work with them for a while. Brainstorming is a way   to explore all the possibilities, whether they are inspiring or  insipid.  This is the “exploration” phase of a project, which needs to  be  distinguished from the “exploitation” phase, where decisions are  made  and resources are committed. There should be a clear wall between  these  two phases, so that your group doesn’t fall into the trap of  eliminating  ideas too early. This is the biggest challenge for most  people—they  feel a need to evaluate ideas as they are generated. This  alone will  kill a brainstorming session.</p>
<p>It is also important to encourage wild and crazy ideas. Even though   they may seem strange, there may be a gem hidden inside. The key is to   generate as many ideas as possible. Give yourself a goal, such as coming   up with five hundred new flavors of ice cream. Once you have come up   with three hundred, you know that you only have two hundred to go. It is   important to remember that each idea is a seed that has the potential   to grow into something remarkable. If you don’t generate those ideas,   then like seeds that have never been planted, no amount of time and   tending will yield fruitful results. And the more ideas you have, the   better. Just like seeds, you need a large number in order to find the   ones that have the greatest promise.</p>
<p>One way to break free from expected ideas is to encourage silly or   stupid ideas. I often ask students to come up with the worst ideas they   can during a brainstorming session. This unleashes ideas that would   never have surfaced if they only focused on their best ideas. When   people are asked to generate bad ideas, they defer judgment and push   beyond obvious solutions. In fact, the craziest ideas very often turn   out to be the most interesting ones when looked at through the frame of   possibility.</p>
<p><strong><em>What is the brainstorming process?</em></strong></p>
<p>Once you have the right space, people, and question, and have   reminded everyone of the rules, your goal is to make the process as   fluid as possible. Only one conversation should be happening at a time,   so that everyone is in sync. Along the way, you are going to want to   challenge participants to look at the problem from different points of   view. One approach is to remove the most obvious solutions from the pool   of possibilities, so that you have to come up with something else.  This  forces you to tackle the challenge without the expected tool in  your  toolbox. For example, if you are brainstorming about ways to make  it  easier to park your car in a busy city, the expected answer is to  add  more parking spaces. If you eliminate that possibility, then other,  less  obvious answers will emerge.</p>
<p>During a brainstorming session, you should also throw out surprising   and provocative prompts along the way that will help the group push  past  their assumptions. For example, if you are coming up with ideas  for a  new playground, you could ask how someone might design a  playground on  the moon or underwater. You could ask how you might  design it one  hundred years in the future or in the past. You could ask  how a child  would design it or someone with a disability. You could  ask how you  would design it with one dollar or with a million dollars.  Or, you can  solicit ideas for the most dangerous playground in the  world. In fact,  studies have shown that the farther away you get from  your current place  and time, both physically and mentally, the more  imaginative your  ideas. These prompts provide a convenient way to do  this. In addition,  it is important to build on other people’s ideas.</p>
<p><strong><em>How much time does a brainstorming session take?</em></strong></p>
<p>It is generally impossible to keep the energy needed for productive   brainstorming going for more than about an hour. This means that there   should be a clear limit to the amount of time you brainstorm. A flash   brainstorming session of ten to fifteen minutes will work if all the   participants know each other well and can quickly dive into idea   generation. A longer session of forty-five to sixty minutes yields the   best results.</p>
<p><strong><em>What do you do when you are done?</em></strong></p>
<p>The final step is to capture all that happened. Take photos of all of   the ideas, make notes about the best ones, and save all the materials   that can be saved. They are the valuable products of the brainstorming   session. The person or team who is in charge of making the decisions   about the project can mine this massive collection of diverse ideas and   decide which ones to pursue. These materials can be revisited at any   time in the future. As time goes by, some of the ideas that seem   impractical might look promising.</p>
<p>Done well, brainstorming allows you to tap into your imagination to   challenge assumptions and to push beyond obvious answers to generate   truly unique ideas. The more you practice, the more fluid your   brainstorming becomes, and the more diverse the ideas you and your team   generate.</p>
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<h2>Tarea</h2>
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<h3><strong>INGENIEROS AL RESCATE!</strong></h3>
<p><a href="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/62.png"><img class="size-full wp-image-7378 alignnone" title="6" src="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/62.png" alt="" width="395" height="266" /></a></p>
<p><strong>Esta es una tarea de tres semanas.</strong></p>
<p><strong>La segunda parte sera publicada la semana que viene.<br />
</strong></p>
<p><strong><span style="text-decoration: underline;"><a href="https://novoed.com/creativity-music/exercises/901">REQUERIDO:</a></span></strong></p>
<p>Esta primera semana tu equipo enmarcará y definirá claramente un problema que quieran resolver en la planta asignada. Puede ser por ejemplo aumentar la producción o hacer el proceso más &#8220;amigable&#8221; al ambiente. Traten de enmarcar el problema cuidadosamente, para que no sea muy reducido o muy amplio. Estén seguros de haber leído el párrafo en la parte superior acerca de como elegir un tema de tormenta de ideas, y mira el vídeo de reenmarcar problemas como una guía para esto.</p>
<p>Una vez que tu equipo ha enmarcado el problema, juntos deben realizar una tormenta de ideas para generar al menos 100 ideas de como FISICOQUÍMICA puede ayudar a resolver ese problema. Captura estas ideas y compártelas con la clase. Debes capturar de forma creativa las ideas y enviarlas al correo  marquezronald.ula.ve@gmail.com antes del día sábado 31 de mayo a  mediodía y  publicarlas en el grupo de facebook el día sábado 31  de mayo después de mediodía. Esta es la segunda parte de la Tarea de  Visitas de Planta y equivale a un 33% de la calificación, es una actividad en equipo, por lo tanto se realizará una publicación por cada equipo.</p>
<p><span style="text-decoration: underline;"><span style="color: #0000ff;"><strong>ADICIONAL:</strong></span></span></p>
<p>Realizar un vídeo de máximo 2 minutos de duración en el que capturen de forma creativa el momento cuando están realizando la tormenta de ideas y   publicarlo junto con las ideas en el grupo de facebook el día sábado 31   de mayo después de mediodía. Realizar el vídeo de forma creativa y publicarlo son dos puntos sobre la calificación del tercer examen, pueden subirlo a youtube o vimeo y publicar el enlace.</p>
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<h2>Recursos adicionales</h2>
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<p><strong>REENMARCAR</strong></p>
<p><a title="Weird or just different" href="http://www.ted.com/talks/lang/en/derek_sivers_weird_or_just_different.html" target="_blank">Extraño o solo diferente</a></p>
<p><a title="Powers of Ten" href="http://www.youtube.com/watch?v=0fKBhvDjuy0" target="_blank">Los poderes del Diez</a></p>
<p><strong>EQUIPOS</strong></p>
<p><a href="http://www.youtube.com/watch?v=UJEWwpOz1ig" target="_blank">Equipos Creativos</a></p>
<p>Del curso &#8220;Creativity: Music To My Ears&#8221; de Tina Seelig</p>
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		<title>Fisicoquímica para IQ: Resultados de la encuesta de mitad de curso</title>
		<link>https://webdelprofesor.ula.ve/ingenieria/marquezronald/?p=7351</link>
		<comments>https://webdelprofesor.ula.ve/ingenieria/marquezronald/?p=7351#comments</comments>
		<pubDate>Mon, 12 May 2014 02:25:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Creatividad]]></category>
		<category><![CDATA[Fisicoquímica]]></category>
		<category><![CDATA[Página de Inicio]]></category>

		<guid isPermaLink="false">http://webdelprofesor.ula.ve/ingenieria/marquezronald/?p=7351</guid>
		<description><![CDATA[Hola a Todos, Estamos ahora entrando a la segunda semana de actividades, y el proyecto en grupo será anunciado el jueves a mediodía. La primera tarea &#8211; tu mapa mental...]]></description>
			<content:encoded><![CDATA[<p>Hola a Todos,</p>
<p>Estamos ahora entrando a la segunda semana de actividades, y el proyecto en grupo será anunciado el jueves a mediodía.</p>
<p>La primera tarea &#8211; tu mapa mental de observación &#8211; debe ser entregado antes del jueves a mediodía y publicado en el grupo de facebook luego de la 1 pm. Al mismo tiempo, la primera parte del proyecto en grupo será anunciado.</p>
<p>Gracias a quienes participaron en la encuesta de VIA survey y la encuesta de mitad de curso, fueron 15 en total, también en el juego de colocar en el mapa de donde eres. Ojalá haya más participación para que puedas interactuar con tus compañeros de clase.</p>
<p>El curso que les mencioné &#8220;Solid State Chemistry&#8221; se encuentra en el enlace <a rel="nofollow" href="https://www.edx.org/course/mitx/mitx-3-091x-introduction-solid-state-1751#.U2jnTSZphR0" target="_blank">https://www.edx.org/course/mitx/mitx-3-091x-introduction-solid-state-1751#.U2jnTSZphR0</a> es un curso introductorio en la Universidad de Stanford a Química, más  orientada a Materiales, les recomiendo que lo observen y si no lo pueden  hacer ahora, aprovechen la oportunidad cuando cursen Materiales para  IQ.</p>
<p>A continuación se encuentran los resultados de la encuesta de mitad de curso, en forma de nube de palabras y en el enlace pueden leer cada una de las respuestas.</p>
<p>Crear es lo máximo!</p>
<p>Ronald</p>
<h2>¿Qué es lo que ha disfrutado más del curso Fisicoquímica para IQ?</h2>
<h2><a href="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/41.png"><img class="alignleft size-full wp-image-7353" title="4" src="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/41.png" alt="" width="642" height="322" /></a></h2>
<h2>¿Qué has aprendido hasta ahora?</h2>
<p><a href="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/51.png"><img class="alignleft size-full wp-image-7354" title="5" src="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/51.png" alt="" width="606" height="414" /></a></p>
<h2>¿Qué podemos mejorar acerca del curso?</h2>
<p><a href="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/61.png"><img class="alignleft size-full wp-image-7355" title="6" src="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/61.png" alt="" width="589" height="403" /></a></p>
<h2>Todas las respuestas las puedes encontrar en el enlace:</h2>
<h2><a href="http://questionpro.com/s/5-2468545-3861074" target="_blank">http://questionpro.com/s/5-2468545-3861074</a></h2>
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		<title>Fisicoquímica para IQ: Resultados de la Encuesta VIA de Carácter</title>
		<link>https://webdelprofesor.ula.ve/ingenieria/marquezronald/?p=7324</link>
		<comments>https://webdelprofesor.ula.ve/ingenieria/marquezronald/?p=7324#comments</comments>
		<pubDate>Fri, 09 May 2014 02:54:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Creatividad]]></category>
		<category><![CDATA[Fisicoquímica]]></category>
		<category><![CDATA[Página de Inicio]]></category>
		<category><![CDATA[Encuesta]]></category>
		<category><![CDATA[mapa mental]]></category>
		<category><![CDATA[VIA]]></category>

		<guid isPermaLink="false">http://webdelprofesor.ula.ve/ingenieria/marquezronald/?p=7324</guid>
		<description><![CDATA[Hola a Todos, 1) Quienes tengan plantas de la refinería pueden realizar el mapa mental utilizando todo lo que observaron en todo el recorrido de la refinería. 2) La próxima...]]></description>
			<content:encoded><![CDATA[<p>Hola a Todos,</p>
<p><strong>1) </strong>Quienes tengan plantas de la refinería pueden realizar el mapa mental utilizando todo lo que observaron en todo el recorrido de la refinería.</p>
<p><strong>2)</strong> La próxima tarea, la cual se centra en la observación, debe ser enviada antes del jueves a mediodía al correo marquezronald.ula.ve@gmail.com y publicada como imagen en el grupo de facebook desde la 1 hasta las 11 pm del día jueves 15 de mayo. Tengan en cuenta que de ahora en adelanta las publicaciones se realizaran los jueves, fechas fijas!</p>
<p><strong>3) </strong>Gracias a todos los que completaron la encuesta VIA. Los resultados se encuentran presentados en una nube de palabras de todas las respuestas. El tamaño de las palabras refleja el número de veces que la palabra es mencionada por todos quienes respondieron. Los resultados de las preguntas son los siguientes:</p>
<h2>¿Cuáles son tus primeras cuatro &#8220;character strengths&#8221; del Via Survey?</h2>
<p><a href="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/4mas.png"><img class="alignleft size-full wp-image-7345" title="4mas" src="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/4mas.png" alt="" width="617" height="502" /></a></p>
<h2>¿Cuáles son tus últimas cuatro &#8220;character strengths&#8221; del Via Survey?</h2>
<p><a href="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/4menos.png"><img class="alignleft size-full wp-image-7346" title="4menos" src="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/4menos.png" alt="" width="615" height="580" /></a></p>
<p>Vamos a observar los resultados y a colocar como meta individual y en grupo de mejorar en los aspectos que se encuentran con el nivel más bajo y observarnos para estar conscientes de las cuatro primeras fortalezas del carácter. Por ejemplo, si la gratitud está en un nivel bajo podemos dar más gracias durante la semana y reconocer lo que otras personas hacen por nosotros e incluso agradecernos a nosotros mismos, a Dios por lo que tenemos. Si es la inteligencia social, reúnanse con sus compañeros u otras personas para compartir fuera de la Universidad aquellas cosas que nos gustan de nuestra vida, siempre las cosas más simples son las que nos unen más. Si es la valentía, estar conscientes a cada momento de nuestras acciones para actuar de manera más decidida, con mayor valor, etc.</p>
<p>Continúen realizando el mapa mental, usen su creatividad para mostrar lo que observaron y reflejar la forma única en que cada uno lo hace!</p>
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		<title>Fisicoquímica para IQ: Observando de forma diferente</title>
		<link>https://webdelprofesor.ula.ve/ingenieria/marquezronald/?p=7296</link>
		<comments>https://webdelprofesor.ula.ve/ingenieria/marquezronald/?p=7296#comments</comments>
		<pubDate>Tue, 06 May 2014 18:03:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Creatividad]]></category>
		<category><![CDATA[Fisicoquímica]]></category>
		<category><![CDATA[Observación]]></category>

		<guid isPermaLink="false">http://webdelprofesor.ula.ve/ingenieria/marquezronald/?p=7296</guid>
		<description><![CDATA[Videos El poder de poner la atención (subtítulos en inglés) . Cinco formas de escuchar mejor (subtítulos en español) . Conceptos Claves La importancia de la observación activa Percibir las...]]></description>
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<h1><span style="color: #333333;">Videos</span></h1>
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<h2><a href="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/22.png"><img title="2" src="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/22.png" alt="" width="105" height="56" /></a> <strong><a href="https://www.youtube.com/watch?v=ZYUFl9wp3Qg" target="_blank">El poder de poner la atención (subtítulos en inglés)<br />
</a></strong></h2>
<h2><strong><a href="www.ted.com/talks/julian_treasure_5_ways_to_listen_better?#t-3340" target="_blank"></a><a href="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/24.png"><img class="alignleft size-full wp-image-7299" title="2" src="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/24.png" alt="" width="110" height="61" /></a></strong></h2>
<h2>.</h2>
<h2><strong><a href="http://www.ted.com/talks/julian_treasure_5_ways_to_listen_better" target="_blank">Cinco formas de escuchar mejor (subtítulos en español)<br />
</a></strong></h2>
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<h3>.</h3>
<h2><span style="color: #333333;">Conceptos Claves<br />
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<p><span style="color: #333333;"> </span></p>
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<p><span style="color: #333333;"> </span></p>
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<p><span style="color: #333333;"> </span></p>
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<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;"> </span></p>
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<h3><span style="color: #333333;"><strong>La importancia de la observación activa</strong></span><span style="color: #333333;"><strong> </strong></span></h3>
<h3><span style="color: #333333;"><strong>Percibir las oportunidades a tu alrededor<br />
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<h3><span style="color: #333333;"><strong>Capturando tus observaciones<br />
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<h2><span style="color: #333333;">Lectura</span></h2>
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<p><span style="color: #000000;"><em><span style="color: #333333;">Excerpt from </span><a title="inGenius" href="http://www.amazon.com/inGenius-Course-Creativity-Tina-Seelig/dp/0062020706" target="_blank">inGenius</a></em></span></p>
<p><span style="color: #333333;"><strong>Are You Paying Attention?</strong></span></p>
<p><span style="color: #333333;"> </span><span style="color: #333333;">Acute observation is a key skill for gaining valuable knowledge about   the world around you. This knowledge is the fuel for your imagination.   Steve blank, a serial entrepreneur, provides a great example. He has   been on the founding team of eight companies, and many people have   praised Steve for his creativity and fearlessness. He chuckles and says,   “I’m not brave. I’m just incredibly observant.” Steve has discovered   that the more you observe, the more data you collect, the more patterns   you see, and the more boldly you can act. As Steve would say, “This is a   big idea!”</span></p>
<p><span style="color: #333333;"> </span><span style="color: #333333;">In 1988, for example, Steve was brought in to run marketing at a   company called SuperMac, which made graphics boards for computers. At   the time the business had just emerged from bankruptcy. The company had   only a 10 percent market share, which was way below the other two   leading players in the field. As Steve put it, “They were twentieth in a   field of three.” Soon after he arrived, Steve noticed an enormous pile   of fifteen thousand product registration cards that had been sent in  by  customers. They were stacked up recklessly in the corner of the  break  room. He asked his colleagues about this massive stack of cards  and  learned that they were just piling up, year after year. Everyone  was  much too busy executing their plans to take a look at these  seemingly  meaningless pieces of paper. Steve started digging through  the pile  himself and quickly realized that they contained a gold mine  of  information.</span></p>
<p><span style="color: #333333;"> </span><span style="color: #333333;">Steve pulled out three hundred of the most recently received cards   and started calling these customers himself. He asked them what business   they were in, how they used the graphics board, what its most  important  attributes were, how it could be improved, and how much they  would be  willing to pay for it. He learned a tremendous amount from  each call,  and the collective information allowed Steve to make choices  about  product positioning and pricing, with great confidence that they  would  work. Within a short time, Steve overhauled the promotion of the  product  line and increased the prices. As a result, the company’s  market share  increased from 10 to 70 percent. This would never have  happened if Steve  had not paid attention to the little pieces of paper  that others  ignored.This story illustrates how paying attention can  reveal valuable  opportunities and uncovers solutions that are hidden in  plain sight.</span></p>
<p><span style="color: #000000;"><a href="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/ACy93tc.gif"><img class="alignleft size-full wp-image-7297" title="ACy93tc" src="http://webdelprofesor.ula.ve/ingenieria/marquezronald/wp-content/uploads/ACy93tc.gif" alt="" width="400" height="312" /></a></span></p>
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<h2><span style="color: #333333;"><strong>TAREA: </strong></span></h2>
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<h3><span style="color: #333333;"><strong>REQUERIDO</strong><br />
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<p><span style="color: #333333;"> </span><span style="color: #333333;">Toma nota de lo que observaste a tu alrededor durante las visitas industriales. Crea un mapa mental con lo que observaste y escuchaste durante la visita industrial en la planta de tu grupo.</span></p>
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<div><span style="color: #333333;">Crea el mapa mental de forma creativa para mostrar a tus demás compañeros de clase todo lo que observaste durante la visita industrial en la planta de tu grupo</span></div>
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<div><span style="color: #333333;">La fecha límite de entrega es el martes 13 de mayo a mediodía. Debes escanearlo y enviarlo al correo marquezronald.ula.ve@gmail.com antes del martes 13 de mayo a mediodía, después de la 1 pm del día martes 13 de mayo publícalo en el grupo de facebook.</span></div>
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<div><span style="color: #333333;">-</span></div>
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<div><span style="color: #333333;">Del curso &#8220;Creativity: music to my ears&#8221; de la Universidad de Stanford, instructor, Prof. Tina Seelig</span></div>
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